7 Powerful Reasons Why Smart Door Locks Are Revolutionizing Home Security in China
The smart door lock industry accelerates, with market demand and recognition rising. As the first line of defense for home security, the importance of smart locks in the Chinese smart home field is increasingly prominent. With the continuous development of technology and the further deepening of consumer awareness, smart locks are gradually becoming an important part of modern homes, driving a significant increase in consumer demand. From January to August 2024, the retail volume of smart home locks in China reached 3.36 million sets, a year-on-year increase of 37%; the retail sales volume reached 3.4 billion yuan, a year-on-year increase of 20%.
The rapid development of the Chinese residential smart door lock industry is inseparable from the continuous investment of lock brands in strategic layout and technological research and development, such as Deshan, Kaidi, Luku, Huawei, Xiaomi, and Yezi, etc. Relying on their leading technological strength and service level, they continuously launch high-quality products to meet market demand.
Especially in the high-end lock market, integrating advanced technology functions, improving user experience with humanized design, and meeting the needs of consumers pursuing high-quality life have become the key development direction of brands. Among them, the Deshan brand has a significant competitive advantage in the high-end market and is in a leading position. From 2021 to August 2024, in the high-end lock market of traditional e-commerce with a price of 2000 yuan and above, Deshan’s retail sales accounted for 36.8%, and retail volume accounted for 37.5%, ranking first.
Smart door lock technology evolves from single-function to multifunctional integration
Thanks to technological upgrades and the reduction in supply-side costs, today’s smart door locks have evolved from early products with only a single technical function to a stage where they integrate multiple technologies and functions. From the initial fingerprint recognition and password unlocking to the current integration of facial, vein recognition, and security features such as peephole and multi-cameras, patio door locks have not only significantly improved in terms of security and convenience but also provided users with a more intelligent usage experience. Currently in the market, the most popular multi-functional smart door lock combination is “peephole + large screen + facial recognition.”
From January to August 2024, this combination accounted for 29% and 28% of retail revenue and volume respectively in traditional e-commerce, up by 11 percentage points and 8 percentage points year-on-year.
In addition, the combinations of “peephole + large screen,” “peephole + large screen + facial recognition + palm vein,” “peephole + large screen + facial recognition + fingerprint vein,” and “peephole + facial recognition” respectively occupied the second to fifth positions in the market.
Scanning for trial applications is increasing, indicating that more consumers are gradually shifting towards product combinations with more functions, which also shows that technological integration has become one of the important development directions in the lock industry, driving the industry towards a more mature and diversified direction.
The development of multifunctional products is inseparable from the brand’s layout in key areas such as cat’s-eye smart locks, facial recognition smart locks, vein recognition smart locks, and multi-camera smart locks. These products have a high market acceptance, can quickly occupy market share, and stand out in the smart lock market.
Smart Door Lock with Peephole: In 2021, there was a significant increase in the market acceptance of door locks with peephole. Entering 2022, the door lock market with peephole stepped into a fast development track, with brands increasing their investment in the field of smart door locks with peephole, actively planning product lines with peephole functions and increasing the number of models.
With the advancement of technology and the growing demand for smart home products from consumers, 2023 ushered in an explosive period for the smart door lock market with peephole, with a significant increase in consumer demand and intensified competition among brands. In 2024, the peephole function has shown a trend of becoming a standard feature of smart locks. Currently, the lock market with peephole has further matured, not only maintaining a high market share, but also with various brands continuously launching innovative technologies and distinctive features, making the product functions more diversified and better meeting the needs of different users, enhancing user experience.
For example: Deshan’s exclusively developed SHOTAX Sentinel Peephole System, innovatively uses dual peepholes, in addition to the standard AI smart peephole, there is also a 24-hour full-time recording peephole. The two peepholes have different functions and complement each other, effectively solving the problem of missed shots. It is also equipped with a high-grade 850nm dual infrared night vision light, which can automatically switch between day and night modes with the change of light, and can clearly record the outdoor activities even in a lightless environment.
Whether the user is at home or outside, they can check the outdoor activities at any time and anywhere, providing all-weather protection for family safety. These innovations not only ensure the safety and user experience of the users but also promote the market development of the Deshan brand. In the three years from 2021 to 2023, in the traditional e-commerce smart door lock market with peephole, the Deshan brand took the top spot in both retail revenue and retail volume with a 25% market share in retail revenue and a 16% market share in retail volume, firmly occupying the first place. The brand ranked second in the retail revenue brand list is Kaidi, followed by Xiaomi.
Facial Recognition Smart Locks: In 2022, the gradual popularization of 3D facial recognition technology in the lock field, with major brands increasing their investment in facial recognition smart locks. In 2023, major brands launched new products in succession, leading to more locks with integrated facial recognition functions on the market, which promoted the rapid development of the industry. In 2021, the retail sales and volume of traditional e-commerce facial recognition smart locks accounted for 9% and 7% respectively; in 2022, this proportion rapidly increased to 20% and 14%; by 2023, the retail sales and volume proportions reached 35% and 29% respectively, fully demonstrating the rapid growth of the facial recognition lock market.
Under the market opportunities, competition among brands is fierce, and each brand innovates continuously to meet the growing consumer demand, maintaining their competitive edge and promoting the overall technological level of the industry. Among them: Deshan optimizes the facial recognition algorithm to ensure fast and accurate recognition rates, providing users with a more convenient and secure experience. With its long-term technical experience and continuous product innovation, Deshan occupies a leading position in the facial recognition smart lock market. From 2021 to 2023, Deshan occupied a 19% market share in the traditional e-commerce facial recognition smart lock market, ranking first.
Kaidi enhances the system’s security through multiple verification mechanisms, ensuring that only authorized users can access. Xiaomi stands out with its mature smart home ecosystem, allowing users to remotely control the lock via smartphones or other Xiaomi smart devices. From 2021 to 2023, Kaidi and Xiaomi ranked second and third respectively in the traditional e-commerce facial recognition smart lock market. Entering 2024, TCL also began to focus on the market, mainly promoting facial recognition smart locks using 3D structured light technology, actively expanding this rapidly growing market field with its excellent product performance and market strategy.
Fingerprint Recognition Smart Locks: Fingerprint recognition technology, due to its high security features, has gradually become one of the important development trends in the smart lock industry. In 2021, fingerprint recognition smart locks won the trust of consumers, and during this period, finger vein and palm vein recognition technologies gradually gained initial market recognition.
In 2022, it was a year of significant progress in the field of finger vein and palm vein smart locks. Professional lock companies such as Deshan, Luku, and Kaidi increased their R&D investment, not only accumulating good reputations for the brands but also contributing to the further expansion of the market share of fingerprint recognition smart locks. From 2023 to 2024, the market acceptance and penetration rate of fingerprint recognition smart locks continued to grow.
From January to August 2024, the retail sales of traditional e-commerce fingerprint recognition smart locks accounted for 16% of the total, and the retail volume accounted for 10%. The application of fingerprint recognition technology in the lock field, with finger vein entering the market earlier than palm vein, has a relatively higher market maturity. From January to August 2024, the retail sales of finger vein smart locks accounted for 10% of the total, and the retail volume accounted for 7%, with a more eye-catching market performance. In terms of brand competition in the finger vein recognition track, leading brands are in a dominant position.
From January to August 2024, the TOP5 brands of finger vein smart locks in traditional e-commerce accounted for 88% of the total retail sales and 84% of the total retail volume. Among them, the Deshan brand showed strong market competitiveness, occupying the first position in both retail sales and retail volume. Kaidi and Luku ranked second and third, respectively.
Multi-Camera Smart Locks: In 2023, smart locks with multi-camera functions, such as outdoor dual cameras, indoor and outdoor dual cameras, and indoor and outdoor triple cameras, are still in the initial stage of layout in the industry, with relatively low brand publicity and consumer awareness. Entering 2024, with the increased attention to home safety, the multi-level monitoring capabilities provided by smart locks with multi-camera functions have enhanced the safety of living environments.
As more and more enterprises such as LuKe, Yingshi, TCL, Haier, etc., join the field of multi-camera smart locks, the market is becoming more diverse, driving the growth of the market scale. From January to August 2024, the retail sales of multi-camera smart locks in traditional e-commerce accounted for 2.3% of the total retail sales, and the retail volume accounted for 1.7%. Both outdoor dual cameras, indoor and outdoor dual cameras, and indoor and outdoor triple cameras showed growth, which not only demonstrates the rapid growth in the smart lock field but also indicates that consumers’ demand for technological products that improve the quality of life is constantly increasing.
Smart lock market expansion scale forecast and future outlook
With the increasing awareness and demand of consumers, the smart lock industry in China has been developing positively in recent years. It is expected that by 2024, the total scale of smart locks in China will exceed 20 million sets, with a year-on-year growth of 9.6%. Technological progress will effectively promote the popularity of smart locks in China.
Smart cat’s eyes and facial recognition are becoming the industry standard, and it is expected that the retail volume share of smart cat’s eye locks in 2024 will exceed 55%, and the retail volume share of facial recognition may reach 40%. Fingerprint recognition smart locks are gradually gaining attention due to their high security, although the price is currently high. With the maturity of technology and the expansion of production scale, they will gradually increase their market share. It is expected that the retail volume share of fingerprint recognition in 2024 will be 8%, and the retail volume share of palm print recognition will be 6%.
Multi-camera smart locks integrate multiple cameras to provide a wider field of view, enhancing security while also increasing functionality. It is expected that their retail volume share will be 2.5% in 2024. The development speed of smart lock technology is remarkable. Whenever new technology is launched, it can quickly occupy the market share and has a very high market acceptance, showing strong vitality. With the continuous innovation of technology and the improvement of consumer awareness, it is expected that more innovative products and services will appear in the smart lock market in the future.
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